The Importance of Project Management in Your Digital Display Installation

Don't try to go it alone.

You may be thinking:

• "I have a project manager on staff."
• "I can save money by working with a manufacturer that doesn't have project management staff."

And, yes, those may be true. But...

Your project manager doesn't know the ins and outs of digital display signage. How sign manufacturing and installation is handled. The laws governing these pieces. How to train people to operate the sign.

If you decide you want to do it yourself, YOU don't know. And you'll soon realize managing this project is taking valuable time away from other aspects of your business.

Here's what you can expect when you work with a project management team.

Before Manufacture Begins

Nothing would be worse than ordering your digital sign only to realize you no longer have the budget for installation or your content management software.

Your project manager will walk you through the expenses you should expect and help you budget the costs so you don't have any surprises. This includes helping you determine the size and type of billboard you need and establishing the timeline.

Dealing with Local Ordinances

You've done your research. You know the best location for signage for your target market in your area.

But before you begin installation, you are informed zoning laws in the area prohibit billboards. Or, they allow billboards, but height restrictions make it nearly impossible to be seen. Oh, and you should have applied for your permit three months ago.

Part of a project manager's tasks is to find this information for you. Then they can advise you on alternatives, if needed, and get your paperwork done in time to keep on schedule.

And, while all of this is going on, your project manager is checking in with the manufacturer to ensure that is where it's supposed to be.

Before and During Installation

You may think hiring a shipper and installer is all you need. Not quite.

Other subcontractors such as electricians may be needed. Your project manager will handle:

• Checking their qualifications
• Negotiating their contracts
• Scheduling their work
• Working with their unions (if applicable)
  
  

And since so many different people will be touching this project, safety standards must be determined. Then the project manager must ensure everyone is following the safety standards while on their job site.

On the day your project is installed, your project manager is there to check everything off the punch list and answer your last-minute questions.

Operating and Maintaining Your Display

Your content management system's provider may have their own training for you and your staff. If not, your project manager can help you get this training.

You may also need training for any staff responsible for maintaining and cleaning the display. This training will be provided by the project manager, as well.

Do you have an extended maintenance plan? (We certainly hope so.) After installation, you can work with your project manager to get these scheduled so that's one less thing you have to keep up with during your day-to-day business operations.

Let a Professional Handle Your Project

As tempting as the two thoughts at the beginning of this article may be, your project will go much more smoothly if you use an experienced project manager provided by your manufacturer. You'll be able to experience the benefits of your display much more quickly and with less stress.